Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
- It is a key pillar of modern SEO
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails and paid search ads
Search Engine Optimization
Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Social Media Marketing
Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
Email Marketing
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Trustworthy
- Relevant
- Conversational
- Be coordinated across channels
- Strategic